Our new main stage sponsor

We are delighted to welcome Turtle Doves, the designer and manufacturer of recycled cashmere accessories, as the new sponsor of our main stage.

Turtle Doves, which has its flagship store on Shrewsbury’s Wyle Cop, has a long association with the festival as part of its craft village at the August Bank Holiday event at the West Mid Showground.

The festival’s main stage, that will host stars including musical legend Judy Collins in 2022, will be named in Turtle Doves honour, matching the avian theme of the names of the festival stages which include Skylark, Goldfinch and Siskin.

Graham Holbrook, CEO of Turtle Doves, said: “Turtles Doves are so proud to be the lead sponsor at the Shrewsbury Folk Festival. Our lovely business’ growth is entwined with this wonderful event. Our children grew up surrounded by the music, dancing and joy that only comes from folk music, particularly in our home town’s festival. None of us would be the same without it.”

Festival Director Sandra Surtees said: “We are delighted to have teamed up with Turtle Doves to take our professional relationship to a new level.

“Turtle Doves are passionate about the way they do business and recycling – something which echoes our own priorities. We’re incredibly proud to be working with this homegrown Shrewsbury success story and want to say an enormous thank you to Turtle Doves for its support.”

Turtle Doves is also offering our festival followers a whopping 20% discount when you buy in its Shrewsbury store or online. Their range is the perfect solution for all your Christmas shopping needs!

If you’re in Shrewsbury, pop along to the Turtle Doves shop at 83, Wyle Cop and use the code SFF21 when you make your purchase.

Click here to shop online and get your 20% discount automatically applied at the checkout.

Offer details: 20% off all products, no minimum spend and limited to one use per customer. The code is valid for the whole of December 2021. It cannot be combined with any other discount code or automatic discount; you won’t be able to enter the code if an automatic discount is already applied at checkout.